Simpler Than SimpleTexting

Understanding SimpleTexting pricing is essential before committing to an SMS marketing platform. While SimpleTexting positions itself as an affordable option for small businesses, the actual costs can add up quickly once you factor in add-ons, extra users, and message overages.
SimpleTexting falls on the higher end of the SMS marketing pricing spectrum, especially for teams that need multiple user access. Their credit-based model works well for businesses with predictable messaging volumes, but can become expensive as you scale.
For teams that don’t need full-scale SMS marketing and instead want a simpler, day-to-day way to send professional texts email-to-SMS tools like TextBolt offer a different approach. Rather than managing credits, campaigns, and user limits, TextBolt lets teams send SMS directly from their existing email inbox, making it easier to control costs and onboard multiple users without added complexity.
This guide breaks down SimpleTexting’s complete pricing structure for 2025, including the fees that often catch businesses off guard. We will also compare it to SimpleTexting alternatives that might offer better value for your specific needs.
SimpleTexting uses a credit-based pricing model where each plan includes a set number of messages per month. Unlike some platforms that charge per segment or per contact, SimpleTexting counts each outbound message as one credit.
Here is their current pricing structure:
| Plan | Messages/Month | Monthly Cost | Cost Per Message |
| Starter | 500 | $39 | $0.078 |
| Basic | 1,000 | $59 | $0.059 |
| Growth | 2,000 | $89 | $0.045 |
| Pro | 3,000 | $119 | $0.040 |
| Business | 7,500 | $239 | $0.032 |
| Scale | 15,000 | $409 | $0.027 |
| Premium | 25,000 | $559 | $0.022 |
| Enterprise | 50,000 | $909 | $0.018 |
| Custom | 50,000+ | Contact Sales | Custom |
The per-message cost decreases as you move up tiers, which makes sense for high-volume senders. However, the base cost increases significantly. Jumping from $39 to $909 represents a 23x increase for 100x the message volume.
One of SimpleTexting’s strengths is consistent feature access across all plans. Even the $39/month starter plan includes:
This all-inclusive approach sets SimpleTexting apart from competitors who gate features behind premium tiers. For a deeper analysis of platform capabilities, see our SimpleTexting review.
SimpleTexting’s value proposition varies significantly depending on your business size and messaging needs. Here is how the pricing stacks up for different organizations:
Recommended Plan: Starter ($39/month) or Basic ($59/month)
For small businesses sending appointment reminders or occasional promotions, SimpleTexting’s entry-level plans provide solid value. The $39/month plan covers 500 messages, which translates to roughly 125 customers receiving 4 messages each per month.
The catch: If more than one person needs to send messages, you will pay $20/month per additional user. A team of three users on the Basic plan costs $99/month ($59 + $40 for two extra users) before sending a single message.
Better fit: Small businesses focused primarily on appointment reminders may find email-to-SMS solutions more cost-effective since they typically include unlimited users.
Recommended Plan: Business ($239/month) or Scale ($409/month)
Mid-sized organizations typically need 5,000-15,000 messages monthly for customer communications, internal alerts, and marketing campaigns. SimpleTexting’s mid-tier plans offer volume discounts that bring per-message costs down to $0.027-$0.032.
The catch: User costs compound quickly. A marketing team of 5 users on the Business plan costs $319/month ($239 + $80 for four extra users). Add a dedicated phone number for each department and costs climb further.
Better fit: Companies with multiple departments sending operational messages should evaluate platforms with unlimited user access, like TextBolt’s business messaging platform.
Recommended Plan: Enterprise ($909/month) or Custom pricing
Enterprise organizations sending 50,000+ messages monthly need to contact SimpleTexting’s sales team for custom pricing. At this volume, expect negotiated rates below $0.018 per message.
The catch: Enterprise SMS marketing often requires integration with existing systems, dedicated account management, and compliance support. SimpleTexting’s single-channel focus (SMS only, no WhatsApp or voice) may limit flexibility compared to multi-channel platforms.
Better fit: Enterprises needing IT alert notifications or healthcare messaging may prefer solutions that integrate with existing email workflows rather than requiring staff to learn new platforms.
While SimpleTexting’s base pricing appears straightforward, several additional costs can inflate your monthly bill:
| Fee Type | Cost |
| Carrier registration (10DLC) | $4 |
| Campaign registration | Varies by use case |
The $4 carrier registration fee covers 10DLC compliance, which is now required for A2P (application-to-person) messaging in the US. This is a one-time cost, but some businesses report additional campaign registration fees depending on their use case.
| Add-On | Monthly Cost |
| Additional phone numbers | $10/month each |
| Additional team members | $20/month per user |
| Dedicated short codes | Custom pricing |
The $20/month per additional user fee catches many businesses off guard. If you have a team of five people who need to send messages, you are looking at an extra $80/month on top of your base plan. For a small business on the $59/month plan, that brings the total to $139/month before you send a single message.
If you exceed your monthly message allocation, SimpleTexting charges for additional messages at rates that vary by plan. These overage charges can add up quickly during busy months, especially for seasonal businesses or those running promotional campaigns.
For businesses whose primary need is sending text messages efficiently rather than running complex marketing campaigns, several SimpleTexting alternatives offer better value.
TextBolt stands out as a more budget-friendly option for operational messaging. Here is why businesses are switching:
| Feature | What It Does | Why It Matters |
| Email-Based Sending | Send texts directly from Gmail, Outlook, or any email client | No new software to learn; your team already knows how to use it |
| Unlimited Users | All team members can send texts at no extra cost | Eliminates the $20/user fee that inflates SimpleTexting costs |
| 10DLC Compliant | Professional delivery with up to 98% delivery rate | Messages reach recipients reliably without carrier filtering |
| Shared Inbox | See who sent what with complete audit trails | Accountability and visibility across your entire team |
| Quick Setup | Get started in 10 minutes | No lengthy onboarding or training required |
| Carrier Migration | Easy switch from AT&T, Verizon, or T-Mobile gateways | Keep your existing workflow, just change the email address |
| Aspect | SimpleTexting | TextBolt |
| Starting Price | $39/month | $29/month |
| Additional Users | $20/month each | Included |
| Learning Curve | New platform to learn | Use existing email |
| Best For | SMS marketing campaigns | Appointment reminders, alerts, notifications |
| Setup Time | 15-30 minutes | 10 minutes |
| Delivery Rate | Up to 98% | Up to 98% |
For small businesses focused on appointment reminders, healthcare practices reducing no-shows, or IT departments sending system alerts, TextBolt’s simplicity often delivers better value.
The email-to-SMS approach eliminates the learning curve entirely. If your receptionist can send an email, they can send a text message through TextBolt.
For a deeper side-by-side analysis of pricing, delivery reliability, team access, and workflows, see our full SimpleTexting vs TextBolt comparison.
Why businesses switch from SimpleTexting to TextBolt
No per-user fees. No platform learning curve. Just reliable business texting from email with up to 98% delivery rates.
Looking beyond TextBolt, here is how SimpleTexting compares to other popular SMS platforms:
| Platform | Starting Price | Per-User Cost | Free Trial | Best For |
| TextBolt | $29/month | Included | Yes | Email-to-SMS simplicity |
| SimpleTexting | $39/month | $20/month | Yes | All-in-one SMS marketing |
| SlickText | $29/month | Included | Yes | Automation and growth |
| Textedly | $26/month | $10/month | Yes | Budget-conscious teams |
| EZ Texting | $25/month | Varies | Yes | Beginners |
| ClickSend | $0.0263/sms | N/A | Yes | Pay-as-you-go flexibility |
If SimpleTexting’s pricing does not align with your budget or needs, TextBolt offers a streamlined alternative designed for businesses that value simplicity over complexity.
Why businesses choose TextBolt:
SimpleTexting delivers solid value for businesses committed to SMS marketing as a primary channel. The all-inclusive feature access across plans, strong mobile app, and AI assistance justify the pricing for marketing-focused use cases.
However, the costs add up quickly once you factor in additional users, phone numbers, and potential overages. Small businesses and teams that primarily need operational messaging like appointment reminders, alerts, and notifications may find better value with simpler alternatives.
For those seeking straightforward business texting without the complexity of a full marketing platform, TextBolt’s pricing offers predictable costs and a workflow your team already knows.
The bottom line: SimpleTexting works well for dedicated SMS marketers running campaigns. For everyone else sending appointment reminders, team alerts, or customer notifications, more affordable and simpler options exist.
SimpleTexting charges a one-time $4 carrier registration fee for 10DLC compliance. This is required for business texting in the US. Beyond that, there are no standard setup fees, though some campaign registrations may incur additional costs.
SimpleTexting offers a free trial that lets you test the platform before committing. However, there is no permanent free tier. Once your trial ends, you will need to select a paid plan to continue sending messages.
SimpleTexting is not inherently HIPAA compliant. Healthcare organizations need to sign a Business Associate Agreement (BAA) and implement specific protocols to use the platform for patient communication. If HIPAA-compliant messaging is a requirement, verify their current policies before signing up.