EZ Texting Pricing in 2026: Complete Cost Breakdown and Comparison

EZ Texting pricing ranges from $25 to $3,000 per month, depending on your plan, contact list size, and team requirements. The platform positions itself as a feature-rich SMS marketing solution with AI-powered composition, extensive templates, and drip campaign automation. However, per-user fees ($10/month each) and 12-month credit expiration can significantly impact your total cost.

For companies that prefer simpler, email-based texting without per-user fees or credit expiration, TextBolt offers an alternative approach, letting teams send texts directly from Gmail or Outlook without learning new software.

In the next section, let’s take a closer look at what EZ Texting actually is and how it works.

What is EZ Texting?

EZ Texting is a cloud-based SMS marketing platform designed for businesses that want to run text message campaigns, automate customer communications, and build subscriber lists through keywords. Founded in 2004, the platform has grown to serve over 200,000+ businesses across industries such as retail, nonprofits, healthcare, education, and local services.

Key Features of EZ Texting

EZ Texting provides a comprehensive SMS marketing platform with features designed to help businesses automate customer communications, build subscriber lists, and manage text campaigns at scale. Here are the core features that define the platform:

Target audience: EZ Texting primarily serves marketing teams, retail businesses, restaurants, churches, nonprofits, and service providers running promotional campaigns, appointment reminders, and customer engagement programs.

How Much Does EZ Texting Cost?

EZ Texting structures its pricing around contact limits and daily message caps. The platform uses a credit-based system where 1 SMS equals 1 credit and 1 MMS equals 3 credits.

Credit costs: Approximately 1-3 cents per SMS message. MMS messages (images, GIFs) consume 3 credits each, effectively tripling your cost for multimedia campaigns.

Credit expiration: Unused credits expire after 12 months. For businesses with seasonal messaging patterns or inconsistent campaign schedules, this policy can result in wasted money.

EZ Texting Pricing Plans Explained

EZ Texting offers tiered pricing designed around message volume and feature access. Each plan targets a different stage of business growth from individuals just getting started with SMS to larger teams running full-scale marketing campaigns. Let’s break down what you get with each plan, starting with the launch plan.

Launch Plan ($25/month)

Best for: Solo entrepreneurs and single-user operations testing SMS marketing.

The Launch plan costs $25/month (which includes a $5 telecom fee). Adding just two team members ($10/month each) raises your monthly bill to $45 nearly double the base rate.

Boost Plan ($75/month)

Best for: Small businesses with growing contact lists and moderate messaging needs.

Boost offers better value for businesses outgrowing Launch. The 4x increase in daily message capacity and additional keywords make it suitable for businesses running multiple campaigns simultaneously.

Scale Plan ($125/month)

Best for: Mid-sized companies with larger contact databases and marketing teams.

Scale’s 50,000 contact capacity serves most mid-market needs. However, a 5-person marketing team adds $40/month in user fees, bringing actual cost to $140-165/month.

Enterprise Plan ($3,000/month)

Best for: Large organizations with high-volume messaging requirements and dedicated support needs.

The jump from Scale ($125/month) to Enterprise ($3,000/month) represents a 24x price increase with no intermediate options. This pricing gap may force growing businesses to either overpay for Enterprise or struggle with Scale plan limitations.

Customer Reviews & User Feedback

Understanding what actual users say about EZ Texting helps contextualize whether the platform delivers value at its price points.

Review Ratings Overview

What Users Like

Ease of use: Many reviewers highlight the straightforward interface and simple campaign setup process. Small business owners appreciate not needing technical expertise to launch text campaigns.

Long-term reliability & robust features: EZ Texting is praised by users for its consistent performance and comprehensive feature set, with many planning to continue using it for years.

Responsive support team: EZ Texting actively assists users to maintain compliance and optimize campaign performance.

What Users Complain About

Per-user fees add up: The $10/month charge for additional team members frustrates businesses with multiple staff needing access. A common complaint notes that actual costs often exceed initial expectations.

Credit expiration policy: The 12-month credit expiration draws criticism from businesses with seasonal messaging patterns. Users report losing unused credits before they can use them.

Limited support hours: Live chat availability only from 8 a.m. to 8 p.m. ET disappoints users needing assistance outside those hours. No phone support option exists on lower-tier plans.

Political Messaging Restrictions & Refund Issues: Some EZ Texting users complain about political messaging restrictions combined with denied refunds and continued billing, raising concerns about refund policies and account handling.

No HIPAA compliance: Healthcare providers handling protected health information must seek alternatives, as EZ Texting does not advertise HIPAA compliance. 

For detailed EZ Texting user reviews and testimonials, check out our comprehensive review guide.

EZ Texting Pricing vs Competitors

How does EZ Texting stack up against alternatives? Here’s a comprehensive comparison (you can also see how TextBolt compares to other solutions):

Key Differentiators

EZ Texting strengths: Superior template library, AI-powered compose, established platform with 20+ years in business.

EZ Texting weaknesses: Per-user fees, credit expiration, limited support hours, US/Canada only.

Check out our EZ Texting vs TextBolt comparison to see how the platforms differ in features, pricing, and workflow.

A Simpler Alternative to Per-User Pricing

For businesses frustrated by per-user fees and the complexity of traditional SMS marketing platforms, a different approach exists. Instead of learning another software dashboard, what if you could send texts from the email system your team already uses? Many companies exploring EZ Texting alternatives are specifically looking to eliminate per-user charges and reduce tool sprawl

TextBolt email to sms works differently from EZ Texting and similar platforms. Rather than requiring you to log into a separate dashboard, TextBolt lets you send business texts directly from Gmail, Outlook, or any email client.

Why Teams Switch from EZ Texting to TextBolt

• No per-user fees: Team members included in Standard and Professional plans. A 10-person team pays the same as a single user.
• No new software to learn: Send texts from your existing email inbox. If your team knows email, they know TextBolt.
• No credit expiration: Subscription-based model without expiring credits. No wasted money from unused messages.
• Workflow integration: Works with any system that can send email, including monitoring tools, CRMs, and scheduling software.

Real-World Cost Comparison

Scenario 1: Dental practice with 5 staff members, 1,000 messages/month

• With EZ Texting (Boost plan): $75/month + $40 (4 additional users) = $115/month
• With TextBolt (Standard plan): $49/month (includes up to 10 users) = $49/month
• Annual savings with TextBolt: $792/year

Scenario 2: Marketing team with 10 people, 5,000 messages/month

• With EZ Texting (Scale plan): $125/month + $90 (9 additional users) = $215/month
• With TextBolt (Professional plan): $99/month (includes up to 10 users) = $99/month
• Annual savings with TextBolt: $1,392/year

Side-by-Side Feature Comparison

Final Verdict on EZ Texting Pricing

Choose EZ Texting If:

1. You need dedicated SMS marketing tools. Drip campaigns, keyword campaigns, and text-to-join features are core to your strategy.
2. AI-assisted copywriting matters. The AI compose feature genuinely helps with message creation.
3. You want the best templates. EZ Texting’s template library is consistently praised as industry-leading.
4. You have a single user or don’t mind per-user fees. The pricing works when team access isn’t a factor.
5. You’ll use credits consistently. Annual credit expiration won’t waste your investment.

Choose an TextBolt If:

1. Your team already lives in email. Why learn another platform when you can text from Gmail?
2. Multiple team members need access. Avoid per-user fees that inflate costs.
3. You primarily send notifications and reminders. You don’t need complex marketing automation.
4. Simplicity beats features. You want texting to work without a learning curve.

The Bottom Line

EZ Texting delivers a solid SMS marketing platform with genuine strengths in templates, AI composition, and campaign management. The pricing makes sense for marketing teams running sophisticated text campaigns who don’t mind per-user fees.

However, businesses seeking simpler solutions for appointment reminders, customer notifications, or team-wide text access should calculate total costs carefully. Per-user fees, credit expirations, and the requirement to learn a new platform may make alternatives more cost-effective.

For teams already comfortable with email, solutions like TextBolt’s business messaging platform eliminate the learning curve entirely. Send texts the same way you send emails, include your whole team without per-user charges, and avoid the complexity of yet another software platform.

The best SMS solution isn’t always the one with the most features. It’s the one your team will actually use.

Ready to simplify your business texting? Compare TextBolt pricing or start your free 7-day trial to see how email-to-text works for your team.